“DIGITAL INFLUENCE ON PURCHASE DECISION OF CONSUMER DURABLE: A STUDY ON PRE AND POST-SALES SERVICES”., IJCB, vol. 20, no. 1, pp. 750–758, Aug. 2024, Accessed: Apr. 04, 2025. [Online]. Available: https://ijocb.com/index.php/IJCB/article/view/54