UNDERSTANDING THE FACTORS INFLUENCING ADOPTION OF E-COMMERCE

Abstract

The introduction of E-commerce (EC) and its phenomenal rate of expansion can be directly attributed to the bursting of the "dot-com" bubble and the advancement of information technologies. EC, which entails conducting business on the internet, is changing the face of commerce as we know it. However, there is evidence to show that consumers are cautious about transacting with online sellers due to unknown vendor activity. Researchers and practitioners alike must be able to rely on one another. Concerns about safety, such as the possibility of having financial or other sensitive information taken by hackers, may also discourage customers from making purchases online. Other factors, such as people's perspectives on humanity, their level of Web expertise, their willingness to try new things, etc., also influence the rate at which individuals adopt e-commerce. In this paper, we will examine the key concerns surrounding electronic commerce, draw connections between various elements, and offer recommendations for further studies and practical applications.