SUSTAINABLE BUSINESS MODELS: HOW TECHNOLOGICAL INNOVATION IS RESHAPING THE ART AUCTION INDUSTRY

Abstract

In this study, the core conceptual framework is constructed by using business model of sustainable innovation, technological innovation as variables and introducing demographic variables such as gender and age. This study attempts to analyze the differences in respondents' perceptions of the mean values of the demographic variables grouped in each variable of sustainable innovative business model and technological innovation, and the effect of the independent variables on the dependent variables, so the research hypotheses were formulated and the working employees in the art auction industry were used as the research subjects. In the overall study of the working employees, random sampling method was used for the research study, 400 questionnaires were distributed in this study and 394 questionnaires were returned using random sampling method of distributing the questionnaires.

This study found the specific manifestation of sustainable innovative business models, technological innovation and other changes in the subsequent development of the actual operation of the art auction industry. This study provides scholars with a reference basis for subsequent research, explores the improvement and enhancement of future business management methods, and provides outlook and suggestions for future related research.