THE EFFECT OF SUSTAINABLE PACKAGING ON CONSUMER ATTITUDES IN THE BEVERAGES INDUSTRY

Abstract

This research explores consumer attitudes and behaviors regarding sustainable packaging, emphasizing the alignment of packaging practices with sustainable supply chain principles. It highlights the growing importance consumers place on environmentally friendly packaging, The study highlights the need for businesses to adopt sustainable packaging to appeal to eco-conscious consumers and reduce their environmental footprint. The study found that sustainable packaging significantly influences brand loyalty, with a notable percentage of consumers preferring brands that commit to sustainability practices. This highlights the potential for businesses to enhance consumer engagement through environmentally conscious packaging solutions."

Design/Methodology/Approach

The research is based on review of literature that assess consumer preferences for sustainable packaging. The study examines existing literature on sustainable packaging and supply chain management to provide a theoretical framework for the research.

Purpose

The purpose of this research is to investigate consumer perceptions and behaviors related to sustainable packaging and its impact on purchasing decisions and brand loyalty.

Research Findings/Highlights

packaging. The study found that sustainable packaging can significantly influence brand loyalty, with many consumers actively seeking out brands that demonstrate a commitment to sustainability.

Research Limitations & Implications

One limitation of the research is that it is not based on primary data. Additionally, the study does not explore the impact of sustainable packaging on actual purchasing behavior, which could provide further insights into consumer preferences. Implications of the research are significant, suggesting that businesses must prioritize sustainable packaging.

Originality (Novelty)

The research contributes to the existing literature on sustainable packaging by providing insights into consumer attitudes and behaviors. It offers a comprehensive view of the factors driving consumer preferences for sustainable packaging and highlights the strategic advantages of adopting sustainable practices.