IMPACT OF ARTIFICIAL INTELLIGENCE APPLICATION ON STRATEGIC ENTREPRENEURSHIP: AN APPLIED STUDY IN BANKS IN THE HASHEMITE KINGDOM OF JORDAN

Abstract

Abstract: The current study aims to investigate the impact of Artificial Intelligence (AI) applications on Strategical Entrepreneurship (SE) within the banking sector in the Hashemite Kingdom of Jordan. The questionnaire was distributed to the administrators of banks in Jordan, and employees were selected through a Proportional Random Stratified Sample. The samples consisted of 486 workers from different banks in Jordan. This study was based on the assumption that AI, such as expert systems, neural networks, and genetic algorithms, positively affects the SE in its different dimensions, such as Entrepreneurial Leadership, Entrepreneurial Culture, and Creativity throughout the Jordanian banks. The current study's findings revealed the positive impact of AI applications on SE. In addition, a significant association between the bank categories and the impact of AI on SE factors (P=0.038) has been found.

Moreover, it was also found that there is a significant association between bank types and the uses of AI in different departments of Jordanian banks (P=0.025). Although, AI doesn't strongly correlate with entrepreneur culture, creativity, and leadership regarding the bank types in Jordan and employees' bank functions. Therefore, the study recommends that banks must expand the usage of AI applications and have more training for employees in the AI field because, in this way, banks can achieve desired superior strategic outcomes.